Vic Matteucci Joins Coal Leader


Vic Matteucci

    Highly respected advertising executive Vic Matteucci has joined the Coal Leader team in the position of Advertising Sales Manager. Most recently, Matteucci was Regional Marketing Manager for Coal Age and Engineering & Mining Journal. In this new position, Matteucci adopts the responsibility of all advertising for Coal Leader.
    Coal Leader is jointly owned by Barbara Altizer and Bill Reid, who serve as Publisher and Managing Editor, respectively. During the past 18 months, Coal Leader circulation has been increased from 11,800 to 16,000 and Coal’s National Newspaper, as well as increasing its readership, has established substantial respect for reporting on the coal industry.
    Matteucci said, from his home in Mentor, Ohio, “I am delighted to be joining Coal Leader, Coal’s National Newspaper, at this critical time for the coal industry when there is greater focus on the nation’s energy independence. I am looking forward to continuing to serve my clients in the industry across the United States and in Canada, and in helping their business grow.”
    Barbara Altizer added: “Vic Matteucci brings with him a high degree of professionalism to his important role as Advertising Sales Manager of Coal Leader and this reflects our wish that the service to our advertisers will be the best in the business.”
    Victor W. Matteucci has a BSBA from John Carroll University in marketing and an MBA at Case Western Reserve University, also in marketing. He began his career in 1972 as Senior Market Research Analyst for ESB Inc., one of the largest automotive battery manufacturers, now Exide Corporation. In 1979, he became Manager of Market Services at the Highland Group, responsible for advertising and market research. He then joined B.F. Goodrich as Supervisor of Retail Advertising in the Tire Group and in 1980 moved to Lang, Fisher and Stashower Advertising as consultant for one of the larger advertising agencies in Cleveland, Ohio. 
    In 1981, Matteucci began his publishing career with Maclean Hunter Publishing representing Coal Mining & Processing in a five state area for three years. Between 1984 and 1996, he represented publications serving the automotive, truck, aviation, and metals market. In 1997 he returned to the mining industry with Primedia Business where he was sales representative for Coal Age and Engineering & Mining Journal in 24 states and three provinces of Canada. In 2000, Matteucci won the sales award for “most new business” in the Industrial Group of Primedia. Well familiar with the coal industry, Matteucci is an active participant in industry events such as SME, Coal Prep Exhibition and Conference, Longwall USA and MINExpo International. Matteucci is a results-orientated team player with a focus in building and maintaining relationships with people from advertising executives to company managers.        cl

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